The ASHA worker's tool · part of Sahej

Every rupee a new mother is owed — claimed, on time.

Sahej's marketplace helps anyone find the schemes they qualify for. This is its companion tool for the ASHA worker — the health worker already visiting every newborn. India sets aside thousands of crores for new mothers, yet barely 1 in 10 receives all the cash she's owed. Sahej turns a birth into a dated checklist of every benefit and rides those visits so nothing lapses.

For ASHA workers

Sign in to open your tool

Your caseload is saved securely to your account — so it survives a lost or changed phone, and every mother's plan is one tap away on your visits.

Sign in with your ASHA username and password.

₹1 lakh cr
welfare funds left unspent every year
~40%
of eligible mothers don't know the main maternity benefit exists
~26M
births a year in India — each a bundle of missed deadlines
~1M
ASHA workers already visiting every newborn
The problem

The help exists. Getting it doesn't.

A new mother in rural India is entitled to cash, free care, and her baby's first health checks. But the schemes are scattered, the rules are confusing, the deadlines are silent, and the people who need them most are the least likely to be online. So the money sits unspent and the family goes without.

Scattered

Dozens of schemes, no single view

Central and state benefits live across different departments, portals, and PDFs. No one tells a mother which ones are hers.

Silent

Deadlines pass without warning

Register the birth by day 21. Claim cash before day 270. Miss the date and the entitlement is simply gone.

Reactive

Today's tools wait to be asked

Apps and chatbots only help if you already know what to search for. The people most in need never do.

The insight

The delivery network already exists.

For every birth, a trusted health worker — the ASHA — already visits the mother on a fixed schedule: days 3, 7, 14, 21, 28 and 42. Those visit days line up almost exactly with the benefit deadlines. Sahej doesn't build a new network or a new habit. It puts a smart checklist in the hand of someone who's already at the door.

day 3day 7 day 14day 21 day 28day 42 first vaccines register birth PMMVY ₹2,000 ASHA visit days (top) sit right on the benefit deadlines (below) — so the reminder arrives exactly when it's actionable.
How it works

Three steps, on the phone she already carries.

No training course, no paperwork, no internet required for the basics. Built for a cheap Android phone in a village with one bar of signal.

1

Log the birth

The ASHA enters a few details about the mother and baby in seconds — state, delivery, child number, and the situation.

2

Get her plan

Sahej instantly builds this mother's personalized list: every benefit she qualifies for, the cash amount, the documents, and the deadline — laid out on her visit schedule.

3

Track to the finish

Tick off each step across the six visits. Sahej flags what's overdue, what's due soon, and what's blocked — until the money actually lands.

Coverage

Built for every real case — not just the easy one.

Welfare rules are full of exceptions, and the exceptions are exactly where families fall through. Sahej is designed around them: all 28 states and 8 union territories, central and state schemes, and the hard human situations.

36 states & UTs PMMVY · JSY · JSSK Immunization · RBSK Birth & death registration Twins & multiples Premature / low birth weight Stillbirth & infant loss Maternal death → family benefit Single mothers BPL & SC/ST rules Migrant mothers State opt-outs (e.g. West Bengal)

Every rule carries its source and a confidence flag. Items that need a human to confirm against the current Government Order are shown as “verify”, never hidden. Sahej is decision-support for a trained worker — not legal advice.

Why it's different

Proactive, not reactive.

The category is crowded with tools that help you search. Sahej is built to make sure you never had to search in the first place.

Today's tools

  • Wait for you to know what to ask
  • Stop at “here's a scheme you might qualify for”
  • No deadlines, no follow-through
  • Assume you're literate and online
  • One generic answer for everyone

Sahej

  • Triggered by the life event itself — a birth
  • A complete, personalized plan with amounts
  • Every deadline, tracked to completion
  • Delivered through a trusted human visit
  • Tailored to her exact state and situation
Who it's for

One tool, three people served.

The ASHA worker

Her caseload, organized. Sahej tells her exactly what to do at each visit and earns her the incentives tied to it — making the work she already does count for more.

The mother & baby

The cash, the free care, and the health checks they're entitled to — received in full and on time, without paying a middleman to navigate the system.

The partner

State health missions, NGOs and CSR funders get measurable impact: rupees unlocked per mother, deadlines met, leakage closed — with a clear audit trail.

Get involved

Help us put this in a real district.

Sahej is open and built in the public interest. We're looking for design partners — a state health mission, an NGO with ASHA reach, or a CSR sponsor — to run the first pilot. And we'd love contributors to help verify and expand the rulebook.

Start with childbirth in one state. The same engine extends to other life events — a death, a disability, a lost job — wherever benefits go unclaimed. India first, then anywhere.